Social media for social good: contest fatigue or real impact?

Great article about my Social Madness experience & successes!

“Kristen McDonnell observed that the pay off was multi-faceted. ‘It was a great opportunity to focus on increasing our social networking activity, followers, and content, which cultivates new membership and event participation. Additionally, during the course of the contest, we identified and followed legal press, organizations, and civic leaders, who in turn began following us back.’”